Rachel MacQueen
Senior Vice President of Marketing & Collector Experience, AIR MILES Reward Program
Canada’s most recognized loyalty program is revitalizing the collector experience by offering more choice, flexibility and value than ever.
This fall, the AIR MILES® Reward Program revamped its brand with the rollout of some exciting improvements — all part of its ongoing commitment to deliver a better program experience and increased value by providing collectors with more redemption benefits, more ways to earn and more promotional opportunities.
“Collectors will experience a series of enhancements designed to help their dreams come true,” says Rachel MacQueen, Senior Vice President of Marketing & Collector Experience, AIR MILES Reward Program. “From improving our digital properties, to launching new partnerships, to lowering the amount of Reward Miles required to make a redemption on today’s top brands, we’re excited to deliver more value to Canadians.”
So, whether a collector is booking the trip of a lifetime or getting free gas, groceries and more, this new era of the AIR MILES Reward Program experience is all about enjoying life’s little extras.
More redemption benefits
The cornerstone of the brand revitalization is the all-new flight-booking platform. Launched in November and offering more choice, flexibility and transparency, AIR MILES Flights puts control back into the hands of Canadian travellers, who can choose their airline, class of travel, departure location and even how they pay. “As one of Canada’s largest travel providers, and with nearly 30 years of helping to turn collectors’ everyday purchases into unforgettable flights, we’re confident we’re delivering a flight-booking experience that Canadians will love,” says MacQueen.
More ways to earn
Collectors can already earn Miles at more than 300 Canadian, global and online brands, but AIR MILES recently added another way to earn with the new Card Linked Offers program. Collectors simply link their Canadian-issued Mastercard to their AIR MILES card at airmilescardlink.ca to start earning Miles on qualifying purchases, for a limited time, at popular brands like Subway®, Boston Pizza, Indigo.ca and more when using their linked card to pay. Terms apply.
More promotional opportunities
The AIR MILES Reward Program makes it easy to earn faster. Use an AIR MILES credit card and earn up to seven times faster or participate in seasonal promotions like the upcoming Bonus BoomTM Boost promotion. No matter how collectors choose to earn, it all stacks up to providing more value and helping them enjoy life’s little extras or, what AIR MILES likes to call, “gravy.”
So, whether a collector is booking the trip of a lifetime or getting free gas, groceries and more, this new era of the AIR MILES Reward Program experience is all about enjoying life’s little extras.
